New services with Lean startup methodology for a leading telecom company
Project, program and portfolio management
Project summary
Client
Leading telecom company in Hungary
Industry
Telecom
Role of Vialto
Consulting
Project description
Development of a new service in a few months with a Lean startup approach and customer experience-based process design at one of Hungary’s leading telecommunications companies
Project solution
Challenge
Our client’s business objective is to strengthen market competitiveness by creating a modern, differentiated home service package. This required the development of significant business capabilities: new foundations for the existing TV service, the creation of an internet service, the design and implementation of a complete service portfolio, with the necessary organisational and technological background.
Implementation
We achieved significant cost savings in development by adopting the Lean startup iterative approach, allowing us to test the new service model in the market early and continuously enhance it based on customer experience. To support the earliest prototype of the service, we proposed a commercially available out-of-the-box solution for IT support, which proved to be orders of magnitude less expensive than the costly alternative of further developing the enterprise BSS system.
Throughout the project implementation, we offered comprehensive consultancy support, providing technical assistance for service and program definition, as well as program management.
Service definition:
Throughout the project implementation, we offered comprehensive consultancy support, providing technical assistance for service and program definition, as well as program management.
Service definition:
- Develop the new service business model
- Define the intended customer experience along the customer lifecycle
- Identify and map the processes to be developed and create a process inventory
- Define business goals, expectations, and requirements related to the processes
- Conduct feasibility analysis and outline a roadmap for service development
- Coordinate organizational improvements and gather needs/suggestions
- Design top-level processes
- Provide consultancy support for the selection of the supporting IT system
- Definition, Coordination, and Technical Support of Projects and Streams Related to the Service Development Programme
- Plan detailed processes based on IT system capabilities and business needs, considering legal and data protection aspects
- Document processes
- Plan resources required for new processes
- Support change management
- Provide decision support for management
- Plan and coordinate testing
Result
Launched in just a few months, the new home service package has successfully entered the market following the group TV platform changeover, and with continuous technological upgrades to Internet access, it offers households a high-quality, unique customer experience with significant competitive advantages.


További esettanulmányok
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